Feel is a health and wellness company focused on the development, distribution and marketing of natural products from Africa.
Our Vision is to bring the vast botanical wealth of Africa to the world in innovative and creative ways.
Feel’s ongoing mission is to provide consumers with top-quality, sustainably harvested botanicals from Southern Africa and beyond to support their total health and well-being. Our business is constantly innovating, learning from those who have walked this path before us.
We delve deeply into the rich heritage of African pharmacology and bring these ideas into commercial realization.
CARING FOR THE ENVIRONMENT
We believe that the earth is under extreme strain because of unsustainable over-consumption of natural resources. That’s why we’re committed to sustainable wild harvesting and selective, eco-sensitive cultivation where necessary. This way we help safeguard the plant diversity of Southern Africa for the benefit of generations to come.
We couldn’t make our products without the indigenous knowledge passed on to us. Thousands of years of traditional use has resulted in a broad knowledge of the formulations and dosages required for safe and effective results.
FOLLOWING THE SCIENCE
Our strategic partner, Afrigetics Botanicals are closely following research on the plant species of our continent. We follow these studies closely and choose only the botanicals with scientifically-proven health benefits.
MEETING INTERNATIONAL STANDARDS
We produce herbal supplements of the highest quality. This means adhering to HACCP and ISO protocols and following the HPLC method of botanical identification.
We believe in the sacredness of all life and in our responsibility to protect, preserve and advance the botanical wisdom of Africa.
We aim to conduct our business in an honest, fair and ethical way. Everything we do is an extension of these values.
“We believe that the botanical resources in Africa hold the key to major medical and health ailments and we are at the forefront of these discoveries…”